eNovate, a subsidiary of eFinance Investment Group, has announced the signing of a strategic partnership agreement with BelBaqy, a company specializing in innovative micro-investment solutions. This partnership aligns with eNovate’s ongoing commitment to advancing digital transformation and financial inclusion.

The collaboration reflects a shared vision to deliver innovative financial solutions that meet individual needs and promote financial literacy in Egypt. Through BelBaqy’s pioneering platform, users can save spare change from daily transactions and convert it into diverse investment opportunities, including fixed-income instruments, equities, and precious metals.

Commenting on the partnership, Osama El Shafei, Founder and CEO of BelBaqy, said: “At BelBaqy, we strive to offer innovative solutions that make a real difference in people’s lives, enhance financial literacy, and promote inclusion. Our vision is to empower everyone with easy and flexible access to saving and investment tools. Through strategic partnerships, we aim to expand BelBaqy’s services to reach all segments of society, unlocking greater growth potential and value for our users and partners. Our collaboration with eNovate, following its recent relaunch and diverse tech initiatives, adds a positive dimension to the development of our digital solutions ecosystem. This partnership will enable us to reach more segments of Egyptian society and deliver integrated services that improve lives and strengthen financial inclusion, enhancing our ability to meet diverse market needs.”

From her side, Ms. Nashwa Kamel, CEO and Managing Director of eNovate, affirmed: “This partnership represents a strategic step to enhance our digital services through collaboration with a leading company like BelBaqy. We are committed to providing integrated solutions that support digital transformation and improve user experience in the Egyptian market, offering new and flexible tools that promote financial inclusion and open doors to economic growth. Through this partnership, we aim to empower individuals with innovative solutions that meet their daily needs more efficiently and smoothly, helping them achieve their aspirations and benefit from the advanced digital infrastructure we provide.”

This partnership reflects both companies’ commitment to supporting Egypt’s economy through innovative and comprehensive solutions that address growing market needs and pave the way for a more sustainable and inclusive future.